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Why is there a Human in my Loop?

Community Event, Business, Class/Workshop

Sometimes as business analysts and project managers we get caught up in the minutiae of our project plans. We spend so much time to schedule meetings to define requirements, update the timeline, communicate with the team, hold them accountable, report up the chain on our status, and put out fires. Then we repeat this process daily, weekly, monthly. How much time do we spend thinking about, advocating for, talking with the end users of our project? Do we even consider quality or requirements from their perspective? Or do we always assume ‘the business representative’ knows exactly what the end user needs? Have we lost sight of the human on the other end of our projects? How many times have I admitted this to myself but determined it’s just too hard to be a user advocate? What we do is for them. What we build is for them.